Charging for TikTok and Reels videos in Canada usually means a per-video price or a monthly package for a local business, built from the real hours behind each clip: planning, filming, editing, captions, and one round of changes. Job Bank lists employed video editors at a $34.62 national median hourly wage, which is a useful floor, because a freelancer also carries equipment, unpaid pitching, and both halves of CPP. This guide does not cover in-app creator payouts. It suits people who can film and edit a clip in a set time and write the usage terms down.
How to start is in the TikTok and Reels side hustle guide. Phone, mic, and lighting costs are in TikTok and Reels startup costs. Landing the first paying business is in your first TikTok and Reels client.
What do video editors and social media specialists earn in Canada?
Employed video editors in Canada earn a median of $34.62 an hour, according to Job Bank’s video editor wage page (NOC 51110, reference period 2023–2024, updated November 19, 2025). Job Bank’s social media specialist page (NOC 11202) lists $20.50 (low), $35.58 (median), and $57.44 (high). Those are employee wages; a freelance rate should sit above them.
| Area (Job Bank, video editor) | Low | Median | High |
|---|---|---|---|
| Canada | $20.00 | $34.62 | $50.00 |
| Ontario | $20.00 | $34.62 | $48.72 |
| British Columbia | $20.00 | $33.33 | $50.00 |
| Alberta | $19.53 | $32.50 | $50.76 |
| Quebec | $25.00 | $40.00 | $54.95 |
This guide does not publish a national price per TikTok video. No public Canadian survey we could verify collects one, and a number from a creator’s post is not your invoice.
Which pricing models work for TikTok and Reels clients in Canada?
Short-form video for clients in Canada is usually sold per video, as a monthly package, or as a filming-day rate, with usage terms on top. Monthly packages suit businesses that need steady posting; per-video pricing suits tests.
| Model | How it works | Works well for | Watch out for |
|---|---|---|---|
| Per video | One price per finished clip, set number of revisions | First jobs, one-off promotions | Unlimited revisions |
| Monthly package | Set number of videos per month, filmed in one or two sessions | Local businesses that post weekly | Scope creep into posting and replies |
| Filming day + editing | Day or half-day on site, edit priced per clip | Restaurants, events, shops | Travel time and parking |
| Raw footage only | Unedited clips for the client’s team | Businesses with an editor | Usage terms still apply |
| Usage add-on | Extra fee when clips run as paid ads or beyond a set period | Clips used in ads | Not writing the period down |
How do you calculate a TikTok and Reels video price in Canada?
Calculate a short-form video price in Canada from your hourly target, the hours per clip, a share of equipment, and a usage fee for ads or long terms. Then compare with what local businesses already pay.
Step 1: Set a target hourly rate
Start at or above the Job Bank median for your province and add for unpaid admin and pitching.
Step 2: Time one clip from brief to delivery
Planning, shot list, filming, editing, captions, music checks, export, and one revision. Most first estimates are too short.
Step 3: Add travel and equipment
Travel time to the client and a monthly share of phone, mic, lights, and editing software.
Step 4: Write the usage terms
Organic posting on the client’s own accounts for a set period is the base price. Paid ads, whitelisting through your account, or longer use cost extra.
Step 5: Set aside tax and CPP, then round
Self-employed people pay both shares of CPP; see CPP contributions.
Illustrative example
This is a teaching sketch with assumed numbers, not a quote, average, or survey. Suppose your target is $45 an hour, between Job Bank’s national median and high for video editors. Each 30-second clip takes 2 hours: 30 minutes planning, 30 minutes filming within a shared session, 45 minutes editing, and 15 minutes on one revision. Labour is 2 × $45 = $90 per clip.
A monthly package of 8 clips is 16 hours, or $720. Add one 45-minute round trip per filming session, two sessions a month: 1.5 hours × $45 = $67.50. Add an assumed $40 a month as the client’s share of equipment and software. The total is $827.50, which you might round to $825 a month, or about $103 per clip.
If the client wants to run two clips as paid ads for 3 months, you might add an assumed 30% of those clips’ price: 2 × $103 × 0.30 = $61.80, rounded to $60.
What does a sample TikTok and Reels price sheet look like in Canada?
A short-form video price sheet in Canada lists per-clip, package, and add-on prices. The table is an illustrative example using the $45 rate and assumed timings, not a market average.
| Offer (illustrative) | Assumed time | Price |
|---|---|---|
| Single clip, one revision | 2.5 h incl. travel | $115 |
| Monthly: 4 clips, one session | 8.75 h | $395 |
| Monthly: 8 clips, two sessions | 17.5 h + equipment share | $825 |
| Half-day filming, 6 edited clips | 4 h on site + 7.5 h editing | $520 |
| Paid-ad usage, 3 months | per clip | +30% of clip price |
| Extra revision round | 30 min | $25 |
Write “plus GST/HST” on the sheet only once you are registered.
When should you raise TikTok and Reels prices in Canada?
Raise short-form video prices in Canada when your calendar is full, when clips take longer than you priced, or when clients start using them in paid ads. Give monthly clients notice, often 30 days, and change new-client prices first.
A package that keeps growing in shots, locations, or revisions needs a new price, not just a new month.
What TikTok and Reels pricing mistakes are common in Canada?
Common short-form video pricing mistakes in Canada are pricing only the editing time, leaving usage open-ended, and agreeing to post and reply to comments for free. Each one turns a package into a part-time job at a low rate.
If you post a paid clip on your own account, the Competition Bureau’s influencer guidance says to disclose material connections such as payment or free products, clearly and in the post itself. Put revisions, usage, and what “posting” includes in writing. The TikTok and Reels startup costs guide helps you count the equipment share.
How do GST/HST and income tax affect TikTok and Reels prices in Canada?
Video income from clients in Canada is self-employment income reported on Form T2125. GST/HST registration is required once taxable supplies pass the $30,000 small-supplier threshold in a calendar quarter or over four consecutive quarters, across all your businesses. When registered, use the rate from the CRA’s charge and collect page.
Monthly packages are easier with recurring invoices; FreshBooks TODO-AFFILIATE can automate them. Simple caption graphics can be made in Canva TODO-AFFILIATE, though the phone’s own editor is often enough.
This is not tax, legal, or insurance advice.
Which guides sit next to TikTok and Reels pricing in Canada?
TikTok and Reels pricing in Canada sits beside UGC pricing for clips brands post themselves, social media manager pricing for ongoing account work, and YouTube pricing for longer video.
What are the common questions?
How much should I charge for a TikTok or Reels video in Canada?
There is no official rate. Time one clip from brief to delivery, multiply by an hourly rate at or above Job Bank's video editor median of $34.62, add travel and an equipment share, and charge extra for paid-ad usage. Compare with local offers.
Should I charge per video or a monthly package?
Per video suits tests and one-off promotions. A monthly package suits businesses that post every week, because filming several clips in one session saves time for both of you. Write the number of clips and revisions into the package.
Should I charge more if a business runs my video as an ad?
Many creators do. Organic posting on the client's account for a set period is the base price, and paid ads or longer use are an add-on. Whatever you choose, put the usage period in writing.
Do I have to disclose paid videos on my own account in Canada?
The Competition Bureau says influencers should disclose material connections, such as payment, free products, or discounts, clearly in the content itself. A tag or link alone is unlikely to be enough. This is not legal advice.
Do I charge GST/HST on video work in Canada?
Only once registered. Registration is required after more than $30,000 of taxable supplies in a calendar quarter or over four consecutive quarters, across all your businesses. This is not tax advice.
Which sources support this guide?
The rules, rates, and platform requirements in this guide are checked against these primary sources. Retail price ranges are labelled as ranges to verify locally, and they are not quotes.
- Video Editor in Canada: Wages — Government of Canada, Job Bank
- Social Media Specialist in Canada: Wages — Government of Canada, Job Bank
- Influencer marketing and the Competition Act — Competition Bureau Canada
- When to register for and start charging the GST/HST — Canada Revenue Agency
- Charge and collect the GST/HST — Canada Revenue Agency
- Form T2125, Statement of Business or Professional Activities — Canada Revenue Agency
- Contributions to the Canada Pension Plan — Government of Canada